I was in charge of the creative direction for the digital launch of Más Luz x Favor, the first book of Connie Isla (argentinean actress, singer, activist and influencer). The content strategy involved everything from a booktrailer to social media posts, segmentation, POP material and gift bags for influencers. I had the pleasure of putting together a team for this project, which consisted in CHICHA BRANDING & DESIGN in charge of graphic design and Axel Millar behind the camera for the booktrailer. Penguin Random House gave me complete freedom to create, which made this project one of the most fun and rewarding ones I worked on by far.